Media One is a fully accredited full service advertising agency that believes in nailing the Big Idea right from the word go – powerful, enduring, persuasive, creatively fertile and profound enough to work across all mediums. It achieves this objective by fostering small, dedicated idea-communities within its four walls filled with young, free wheeling creative, media, account planning & servicing and market research professionals.
From must-read copywriting that’s at once juicy yet highly informative to boredom-busting interactive board room presentations. Stunning layouts or slick television commercials, its creative directors with a strong command of every technical aspect of their business – graphic design, film making, fashion, media, entertainment, web design and software development-take the game to the next level.
All national strategic advertising and communication work related to press, print, audio and audio-visual medium will be undertaken by us. We will undertake creation, production and execution of work related to corporate identity programs, packaging and other creative work required by our clients. Also marketing needs like Market development, Distribution chain and Research etc.,
Media One specializes in doing due diligence to the process of selecting media time and space- including negotiation and placement- to disseminate advertising messages in order to accomplish your marketing objectives
The Creative Team
The core of Media One is its creative team that is made up of a trendy mix of full timers, moonlighters- perfect to concoct and distill that mind blowing marketing moonshine- overnight, on a day to day basis. From developing perfect campaign propositions to creating bold-is-the-word brand awareness.
From must-read copywriting that’s at once juicy yet highly informative to boredom-busting interactive board room presentations. Stunning layouts or slick television commercials, its creative directors with a strong command of every technical aspect of their business – graphic design, film making, fashion, media, entertainment, web design and software development-take the game to the next level.
Media Buying & Planning
If the two basic tasks of marketing communications are message creation and its dissemination, then Media One is right there- in the thick of it-supporting message dissemination and determining which media to use- television programs, newspapers, bus-stop posters, in-store displays, banner ads on the Web, or a flyer on Facebook.
The mavericks at Media One tell you when and where to use media in order to reach your desired audience. Simply put, Media One specializes in doing due diligence to the process of selecting media time and space- including negotiation and placement- to disseminate advertising messages in order to accomplish your marketing objectives. Media One also sees its role from a brand contact perspective. Instead of focusing solely on what medium to use for message dissemination, Media One also pays attention to how to create and manage brand contact, which is a planned (television commercials, radio ads, and product sampling) and unplanned (word of mouth, brand association) form of exposure to a product or service. What’s more, Media One has moved on from focusing only on traditional media to integrating it with the new media- cable and satellite television, satellite radio, business-to-business e-media, consumer Internet, movie screen advertising and videogame advertising etc.
We undertake Media Planning and Media Strategy for all media at national level. Also Media Buying, Organize Joint promotional concepts and contest for Brands with Publications and Channels. On a case-to-case basis, Media One can facilitate clients who have a Pan India marketing presence by signing Special Business Understanding Agreement with media(s), to bring down the early stage huge advertising budgets.
At Media One, we not only turn your dream to reality, but also believe in building relationships along with your brand. To meet exacting standards in the burgeoning world of advertising, it’s a prerequisite to have a strong work force under one roof. This conviction has helped Media One to succeed in greater heights.
Account Planning
At Media One’s Account Planning department, the voice of the consumer is paramount. An essential component of its account planning is using consumer research to clarify issues that enriches the whole advertising development process. In fact, Media One benefits from a disciplined system for devising communication strategy that enhances its ability to produce outstanding creative solutions that will be effective in the marketplace. Media One believes that it is the Account Planner’s job to facilitate this process via an astute application of knowledge and consumer understanding. It thus provides a crucial bridge to the audience through research expertise and a grasp of how it will be applied within their own business.. At the core of all its tasks is the need to understand the customer and the brand to unearth a key insight for the communication/solution. As media channels have mushroomed and communication channels have multiplied, Media One believes that it is increasingly important forcommunication to cut through cynicism and connect with its audience. Most importantly, Media One continues the learning cycle by expecting its Planners’ to demonstrate how and why a specific communication exercise has performed, thus bringing upstream thinking to overall brand development. Media One subscribes to the dictum – brands must move forward, or they die.